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How to use gamification effectively in corporate training

Gamification combines the principles of adult learning with game elements and turns routine training into an engaging process. We look at why it works and what a programme consists of.

A team working with sticky notes in a workshop — gamified learning

What gamification in corporate training is

Gamification of corporate training combines andragogy (the principles of adult learning) with game elements. It works for onboarding, staff development and upskilling.

Why well-designed gamification works

  • Repetition and spaced learning. A game makes people return to the material again and again — the basis of lasting behaviour change.
  • Competition, achievement and enjoyment keep participants in the process.
  • Long-term memory. High engagement makes things easier to remember.

According to surveys cited by FinancesOnline, most employees have a positive attitude to gamified learning. Such figures are a guide, not a guarantee: the effect depends on the quality of the game design.

What effective learning should be like

Motivating, engaging, relevant, practical and useful. The result: better retention, applying knowledge at work and lasting behaviour change.

How to increase engagement

  • Make learning interesting — as far as the content allows.
  • Create realistic scenarios and cases.
  • Plan long programmes — at least three months.

Key elements of gamification

ElementRole in learning
StorylineMatches the learning goals and immerses participants
ProblemAppears in the storyline and is linked to the learning goals
LevelsGive learning its structure
Feedback and supportThe person in charge motivates and keeps the pace
Points and badgesShow progress and mark achievements
RewardsSustain motivation
Team tasksBring people together and spark peer learning
LeaderboardsShow progress and position among colleagues

Conclusion

Gamification lets L&D teams speed up learning. See how we do gamified staff training and a corporate LMS, or book a consultation.

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