What gamification in business is
Gamification is the use of game mechanics (levels, points, badges, leaderboards, team challenges, a storyline) in a company’s non-game processes. The goal is to change behaviour: so that salespeople upsell more often, new hires get through onboarding faster, and new processes take root instead of being sabotaged.
Where gamification has the biggest impact
- Sales gamification — challenges tied to KPIs.
- Gamified learning — courses people actually finish.
- Rolling out new processes and systems — points for working in the CRM, for timely approvals, for following the regulation.
- Company culture — thanking colleagues, recognition, company values.
Game mechanics
| Mechanic | Purpose |
|---|---|
| Storyline and missions | Links tasks to the company’s goal |
| Levels | Show progress and stages of difficulty |
| Points and stickers | Instant feedback and recognition |
| Leaderboards | Healthy competition — individual and team |
| Rewards | Merch and bonuses in the points shop |
Platform
Folck already has everything for gamification: thank-you stickers and achievements with points, leaderboards by period and department, a merch shop for points, achievements for courses. The mechanics work where people already do their work — in tasks, the CRM and processes.